The band came to me with a concept of two lost skeletons looking for love and I got excited. The imagery was beautiful and the video immediately played out in my head. A world where even the dead feel out of place. I also wanted to bring an idea of burning what you love into the promo so we built a 20ft wood version of the bands logo and set it on fire behind the band as they performed.

During production we had to endure a massive storm, which threatened to kill the entire video. In the end the storm clouds passed and produced an incredible sunset which truly makes the video what it is. Iconic.