director / Writer

ManchesTER, UK

HOT MILK

/

SONY

/

MUSIC VIDEO

HOT MILK

/

SONY

/

MUSIC VIDEO

HOT MILK

/

SONY

/

MUSIC VIDEO

BREATHING UNDERWATER

BREATHING UNDERWATER

BREATHING UNDERWATER

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/ About the project

The band approached me to create an emotionally epic video that matched the scale of the song. The lyrics for the track heavily featured water based imagery so I wanted to bring those elements into the promo. We hired a company to bring rain machines to our location and we dumped 1 tonne of water onto the artist during their performance on what was already a cold and rainy night in Manchester.


To add an extra layer to the video we wanted to have the artist struggling underwater, however our budget didn't allow for a water tank or waterproofing for our equipment. I didn't like that answer so I invited the artist to a swimming pool and shot the underwater scenes on an iPhone. The video was an incredible success and both the artist and label were over the moon with the final product.

/ Credits

Client:

Sony

Director:

Kennedy

Cinematographer:

James Oldham

Editor:

Kennedy

Agency:

Trifecta Films

/ Year

2023

OTHER

PROJECTS

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