The client's goal was to create a sales advert that would resonate with quality conscious consumers and help position their business as a leader in a fiercely competitive market. Objectives included increasing brand awareness and driving customer engagement. The client wanted a seasonal advert that didn't feel christmassy, so we used a festive colour palette and snowy setting to create that sense.

Our approach was to create a comical advert that poked fun at the ridiculously low prices, yet showed off the quality of the products in an aspirational setting. We wanted the characters to hide the prices, so the actors had to interact with assets that weren't there. We then created 3D price discs in Cinema 4D and motion tracked them to the scene/actors movements.