The client's goal was to introduce a brand identity that would resonate with culture conscious consumers and help position their offering as a leader in a saturated market. Objectives included increasing brand awareness and driving customer engagement. It also had to feature their brand partner, the car company Audi.

Our approach was to create a brand film that communicated MODA's values of culture, innovation, and authenticity. We developed a narrative that focused on a diverse range of circumstances and interests so that we covered all key demographics that the client needed to represent. We also had to create a film that would differentiate the brand from its competitors. The film was produced as a 'one shot' film, spanning multiple locations and characters.