The artist's goal was to create a video that would match the aggression of the song. They didn't wish to feature in the video, which allowed us to full immerse ourselves in a narrative based promo about a person struggling with their own identity inside of a relationship.

We shot in various locations around Manchester, Salford and Bury, including an arcade which made the shoot difficult as we kept losing crew members to Super Mario Bros. Post-production involved various VFX to make the girl look like she was glitching and also a shot where she is flying above Salford.